Language is a tool, communication is a craft.
We radically undervalue the leverage that comes from communicating clearly and effectively.
A single sentence describing your value proposition is the difference between customers beating down your door, or the bank repossessing your house.
We often confuse speaking with saying something.
The beauty of this process is that it's iterative and the feedback comes in real-time.
"The world rewards the people who are best at communicating ideas, not the people with the best ideas."
— David Perell