Do Less to Make More

Stop doing things twice.

Life is much harder when you keep doing things twice that could be done once.

The technology that makes it possible for you to read this is a perfect example of content leverage.

I write it once, publish it once, and it's read thousands of times.

Content is the most obvious application of this phenomenon, but it applies far beyond blog posts and YouTube videos.

Code makes it possible for a function to be written once, and performed an infinite number of times.

If there's anything you're doing twice that could be converted to an asset that can perform on your behalf, you're wasting your time.

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